Archive for the Public Relations Category

Public Relations vs. Advertising…What’s the Difference?

By Morgen McElroy on March 8, 2016 / Public Relations / Leave a comment

By Morgan McElroy Even the most seasoned business professionals sometimes mistake paid media (advertising) with earned media (public relations). Advertising is definitely important, but does not, repeat, DOES NOT take the place of earned media. Why not? Earned media is about your credibility, building relationships, and engaging

When Should You Send a Press Release?

Sometimes you’re so close to your business and have such a strong desire to tell the world about what you’re doing that it’s hard to take an objective look and make sure the press release you are writing is newsworthy. To your passionate self, it all may