We’ve all seen the articles with purposefully misleading titles, or those with headlines that don’t really tell you much about the information you’ll see. Headlines like: You’ll never believe what happened to your favorite star… People should know about this awful thing we do, and most are unaware…
Read more →
As a business with an active online presence, it’s important to stay up-to-date on the ever-changing social media news. These five resources are great ways to stay aware of what’s new. • Mashable – Mashable.com is a must-read wealth of information with everything from the latest technology
Read more →
Downtime Can Be Profitable It’s been a crazy, busy week. Today is Sunday and I’m not working, and I’m okay with that. It hasn’t always been easy for me to say that. Sundays have been workdays for me on many occasions. I have often found myself doing
Read more →
Your “about us” or “about” page is the perfect opportunity to tell your story. Who are you? What’s your business all about? What makes you stand out from your competitors? What inspired you to start this business? What makes you unique? Answering these questions on your “about”
Read more →
One of the most important parts of presenting yourself and your business online is making sure that what you write is written well. Spelling errors are one of the easiest ways to break that professional patina. Just as you would your printed brochure or business card, be
Read more →
Having a profile on LinkedIn is a smart way to connect with people online, but don’t forget to let people know you are on LinkedIn! After all, what’s the use of an online presence if people aren’t aware of it? Here are some ways to let them
Read more →
As a professional platform on which to build relationships and grow your business, LinkedIn is loaded with great information. Because it is profession-oriented, rather than some of the more informal social networking sites, it’s the perfect place to look for people or businesses you’re interested in working
Read more →
If you’re just getting started on your social media platform – good for you! Social media is becoming an increasingly popular way for businesses to interact with customers and prospects. If you are feeling a little overwhelmed by all the options, we’ve got some ideas to help
Read more →
I was talking to my hubby the other night about my clients. Some are struggling with the fact that marketing your business is constant, constant, constant. And that social media marketing in particular is a marketing tool that requires consistent attention – not unlike a small child.
Read more →
Here is a great idea to market your business to a larger audience than you have now. Form strategic alliances with like-minded companies who provide complementary products or services. What exactly does that mean and how does it work? It’s really quite simple. If your company sells office
Read more →
