In an age when we are all buried under a mountain of (cyber) mail, email subject lines are often the deciding factor in which emails get opened and which get filtered off, never to be read. The best email subject lines are the ones that will entice
Read more →
In its simplest form, your marketing message is a brief description of your business that clearly states what you do and who you serve. It should also include what makes you unique to other businesses. For example, here’s the marketing message for Markbeech Marketing: At Markbeech Marketing,
Read more →
One of my clients is over the moon about their monthly newsletter (and who doesn’t love that?). We have been sending out their newsletter for about five months now with good success. Open rates have been between 30-40%, which is high compared to their industry average of
Read more →
Sounds like a weird metaphor, right? But building a prospect list is actually a lot like growing a garden. With both prospect lists and gardens, you plant “seeds,” give them attention, do some weeding, and care for those “seeds” consistently. The first step is to begin planting.
Read more →
Social media is rapidly expanding; new platforms are being created regularly, some of them with huge breakout potential. While we believe that you should choose one platform to focus on at a time, if you’re ready for something new (or just to be aware of what’s new)
Read more →
If you’re just getting started on your social media platform – good for you! Social media is becoming an increasingly popular way for businesses to interact with customers and prospects. If you are feeling a little overwhelmed by all the options, we’ve got some ideas to help
Read more →
You have seen them around. Those little squares of code that are starting to show up everywhere – on cereal boxes, business cards, heck, I found one on the sticker on my banana this morning! But are they really effective marketing tools? I had a client recently
Read more →
I was talking to my hubby the other night about my clients. Some are struggling with the fact that marketing your business is constant, constant, constant. And that social media marketing in particular is a marketing tool that requires consistent attention – not unlike a small child.
Read more →
