When you’re getting your social media marketing plan off the ground, it’s easy to have marketing overload. There are so many different social networks, each with slightly different target markets and ways of approaching customers.
But how many different types of social media marketing should you get involved in?
When you’re trying to decide what’s right for you and your business, keep these do’s and don’ts in mind:
• DO find out where your customers and prospects hang out.
Use SurveyMonkey or another simple survey tool (Constant Contact have one, too) to ask your existing customers. When potential new clients first enquire about your products or services, ask them what social media sites they use to interact with businesses.
• DON’T put your social media marketing efforts on auto-pilot.
Especially when you’re starting to generate a following, it’s important to be active and engage with your audience. Participate in conversations, ask questions, and implement a social media strategy that seeks your customer’s consistent engagement.
• DO setup one profile (ie. Facebook) and master that before you move on to the others.
Trying to get your profile on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Snapchat all at the same time could be quite overwhelming, not to mention that it would involve mastering multiple setups and layouts simultaneously. Set up your main social media page properly and grow your following from there. Fill that site with great content consistently, and then incorporate other social networking sites one by one.
• DON’T try to do them all at once.
Unless you have a big staff or outsource your marketing, there’s simply too much to do. Simultaneous setup of all the social networking sites you hope to use for your business would require a much larger amount of tailored content all at once; if you’re just starting out, you don’t want to refer people to multiple sites, only to have them find the exact same three posts on each one.
• DO consider networks other than simply Facebook and Twitter.
Email marketing is still a great way to touch base with your customers less frequently, but in long form, and those who aren’t very active on social media tend to still use email.
As the second largest search engine, Youtube also has a lot to offer by way of marketing, if you can create compelling multimedia content. Instagram and Pinterest are also effective marketing tools (Instagram is catching up to Facebook in terms of popularity, and Pinterest is great for targeting the upscale, modern woman).
• DON’T ignore complaints.
If someone says something negative to or about your business through a social networking site, handle their issue! Addressing a customer’s complaint in a diplomatic manner not only shows your whole audience that you’re willing and able to listen to them, but can also help you change that disgruntled customer into a happy referral source.
What other tips would you give to someone with social media overload?