You’ve see it before but do you know what an RSS feed is and how to use it?
In it’s technical definition RSS (Rich Site Summary) or more commonly referred to as Really Simple Syndication is a format for delivering regularly changing web content.
Time. This can save you lots of it. Think of it this way, if you are someone who takes the time each day to read the trade journals, catch up on your competitors blogs or read the news online each day or week, this is for you.
Instead of spending your valuable time searching for blogs with relevant industry information you could just sign up for their RSS feed. Then, anytime a new story is posted on their website, your feed will be updated with the new content. The content comes to you instead of you searching for it.
You can usually choose to have the information come by email but a better idea is to not clog your email but use an RSS reader. If you are a gmail user then you can easily use Google Reader (go to www.Google.com, sign in and go to Account Settings to find it).
Here are some helpful You Tube videos from the good folks at Google.com to further explain how to use Google Reader:
And if you’re not a Google fan, another very simple RSS reader is FeedReader.
So next time you find a great blog resource (like MarkbeechMarketing.com for example 😉 ) just click on the orange RSS feed icon or copy and paste the address from the address bar into your reader. Don’t forget to make it a habit to check it each day or at least once a week.
You’ll be well informed at the click of a button.