Are you setting yourself and your business up for a fantastic year of growth and development? Do you have a plan?
Business and Marketing Plans
Successful businesses start with a plan and put it down on paper. Start with a Business Plan and your Marketing Plan will logically come from your analysis of your target marketing, competitive advantage and opportunities for growth.
“What’s the relationship between your marketing plan and your business plan or vision statement? Your business plan spells out what your business is about–what you do and don’t do, and what your ultimate goals are. It encompasses more than marketing; it can include discussions of locations, staffing, financing, strategic alliances and so on.” ~ Entrepreneur.com
Why Have a Marketing Plan?
A marketing plan can have advantages to you and your business whether you are a sole proprietor or a large corporation and here are some of them:
1) Rally the Troops
Your marketing plan can give your team something to rally behind. If they know the direction of the company and the objectives, it will be easier for them to work together as a team. And, if they truly understand the overall objective they may come up with new opportunities.
2) Map it Out
Don’t wander aimlessly hoping the next big customer will fall in your lap. Make a plan. Who do I want to work with? How will I reach them? Putting together a map of the steps your company will take to reach their goals is a great exercise for you to ensure your goals are logical. The plan will change and evolve but you need to have a plan for getting started from point A to point B.
3) Game Plan
Your marketing plan is your game plan. Employees in your organization with come and go but a written plan will keep everyone on track as to the original goals and objectives.
4) Big Picture
With most of our time spent on the day-to-day business needs, the Marketing Plan provides a great opportunity to think about the big picture goals of your business. Take time at least once a month to review your plan paying close attention to your goals and your path laid out and make appropriate adjustments. It will force you to review once a month what is and is not working. Ideally do this exercise outside your office and away from the office needs. If you are a sole proprietor, it would be a great idea to include a business coach or a trusted, experienced, fellow-entrepreneur who can give you some feedback.
Set yourself up for next years success now with a business and marketing plan. They are essential for achieving your business goals and objectives. Here’s to a lucrative new year!