A Gravatar is a Globally Recognized Avatar (an avatar is a small image used to represent you and/or your business) – G + R + Avatar – GRAVATAR. Because it’s globally recognized, millions of people and websites use this image. It’s the image that shows up next to your name when you’re commenting on a blog or when you’re article shows up in the Google results.
Using a Gravatar is important because it helps shape first impressions. Using the same Gravatar that appears wherever your online presence is helps others to recognize you, and helps to create a following for your business.
Websites, blogs, and forums that use a Gravatar as your image have coding enabling them to retrieve it using your email address. (WordPress, for example, has built-in support for Gravatar.) This makes it easy to maintain the same Gravatar image consistently throughout your online presence. That’s why you are often asked to put your email address in when you are commenting on a blog or online article.
You can set up your own Gravatar by going to http://en.gravatar.com/ and clicking “Create Your Own Gravatar.” All you have to do in order to sign up is enter your email address, a username, and a password. Once your account has been created, it’s easy to go upload and crop photos for your Gravatar image.
Using a Gravatar can help build your brand and solidify your online presence. If you are marketing yourself and your business online – you need one!