Sometimes, for whatever reason, a business must close. When this happens, it is important not to burn bridges, but to exit with grace. Let your clients know what is happening with tact and appreciation for your past interactions. You never know what could be on the other
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In its simplest form, your marketing message is a brief description of your business that clearly states what you do and who you serve. It should also include what makes you unique to other businesses. For example, here’s the marketing message for Markbeech Marketing: At Markbeech Marketing,
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Many successful businesses that engage with their consumers online have an active presence on Facebook. But what happens when Facebook begins to limit their interactions with users? Organic reach on Facebook has been dropping since February of 2012, but there’s been a lot of buzz lately about
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As a business with an active online presence, it’s important to stay up-to-date on the ever-changing social media news. These five resources are great ways to stay aware of what’s new. • Mashable – Mashable.com is a must-read wealth of information with everything from the latest technology
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Downtime Can Be Profitable It’s been a crazy, busy week. Today is Sunday and I’m not working, and I’m okay with that. It hasn’t always been easy for me to say that. Sundays have been workdays for me on many occasions. I have often found myself doing
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A Gravatar is a Globally Recognized Avatar (an avatar is a small image used to represent you and/or your business) – G + R + Avatar – GRAVATAR. Because it’s globally recognized, millions of people and websites use this image. It’s the image that shows up next
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One of my clients is over the moon about their monthly newsletter (and who doesn’t love that?). We have been sending out their newsletter for about five months now with good success. Open rates have been between 30-40%, which is high compared to their industry average of
Read more →Often, when we have a new project or task to start on, we’re excited and motivated. The words flow, the pieces fall into place, we easily overcome the first round of obstacles, etc. But then, as the project winds down, we can often begin to struggle when
Read more →Anyone who has been to my workshops or seminars knows about my Friday folder, because my Friday folder is exactly what keeps me sane during the week. I do the majority of my marketing on Fridays. I keep my ideas in a ‘marketing ideas folder’ – a
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I am a font snob. There, I said it. I’m actually a design snob. Now that’s not to say all my design is perfect but I can spot the wrong use of a font from a mile away. I look at things differently than most people. When
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