When my clients come to me and tell me their website has been hacked (which has happened quite a few times in these past few months) the first thing I ask them is, “Have you updated WordPress and your plug-ins?” In order to keep your website safe
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As a small business owner, we all want perfect timing. When our client or prospect needs our services, we want to be there with bells on. The best way to do that is to be consistent – always be there. Now I don’t mean physically be there
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Use YouTube for Content Marketing You know how popular video is in promoting your business and you’ve wanted to include it as part of your content marketing for a long time but you haven’t done it yet. Maybe you felt it was too overwhelming or maybe you
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Straight from the random doodling of a six year old. When I saw what my daughter had written, it made me think. Isn’t that what business is about, too? It is not just about products and service but rather about relationships.
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Testimonials can be some of your most effective marketing tools; after all, everyone loves to work with someone that people recommend! However, sometimes it’s hard to figure out how to ask customers for these great tidbits. Here are some easy, unobtrusive ways to boost your testimonials: •
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Thanks for your great questions! We received this one about engagement on social media from a startup new to social media marketing. Read the question and our answer, below: Dear Markbeech, I’m starting a small business and new to using Facebook for my business. What’s the best
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With Halloween around the corner, there’s still timed to create some spooky, Halloween-themed marketing promotions. Halloween kicks off the beginning of the holiday season, making it an excellent time to start reaching out to your customers and prospects with fun, seasonal marketing efforts that capture their attention
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We’ve all seen the articles with purposefully misleading titles, or those with headlines that don’t really tell you much about the information you’ll see. Headlines like: You’ll never believe what happened to your favorite star… People should know about this awful thing we do, and most are unaware…
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Recently we received this great question about Facebook business pages and personal profiles, and wanted to share the answer here with you: Dear Markbeech, If I start a Facebook page for my business, will people have access to my personal profile? Or should I create a new
Read more →When you have a scheduled client meeting, business lunch, or even a casual coffee with a referral source, it’s important to do your best to arrive on time or early. Being punctual is part of presenting yourself in the best light, and being respectful to customers, potential
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