Archive for the Small Business Marketing Category

Do I Need an SSL Certificate?

Do I Need an SSL Certificate?

Do I Need an SSL Certificate? In a word, yes! And now is the time. The rules for website requirements is changing – fast! What is an SSL certificate? “SSL stands for Secure Sockets Layer, an encryption technology that was originally created by Netscape in the 1990s.

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Plan Ahead for Your Marketing and Feel Good About Your Year

Plan Ahead for Your Marketing and Feel Good About Your Year

Plan Ahead for Your Marketing and Feel Good About Your Year Smart business owners are always working months in advance. They have set aside time to plan their content marketing. They look at what is most important to their target audience and how they are going to

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When Should You Send a Press Release?

When Should You Send a Press Release?

When Should You Send a Press Release? Sometimes you’re so close to your business and have such a strong desire to tell the world about what you’re doing that it’s hard to take an objective look and make sure the press release you are writing is newsworthy. To

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Getting your team on board with social marketing

Getting your team on board with social marketing

Getting your team on board with social marketing You, the business owner, spend time and money ensuring your company’s facebook page is filled with great information; tips, resources, promoting your events, etc.   Why not get your team on board to help spread the word?   Here’s a

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It’s a rock… Get over it!

It's a rock… Get over it!

It’s a rock… Get over it! I saw this on a car today and although it was meant to be a rock climbing reference, What came to mind was all the different interpretations of it for work and life.   Think about all the rocks that show up

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Build Your List: Set Up a Landing Page

Build Your List: Set Up a Landing Page

Setting Up a Landing Page – Doable 13 We are thrilled to have the very talented author, Stacey Myers here today to help us build our list with 30 daily doables! We are stop 13 of her blog tour – you’ll surely want to check out any

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Do You Have That Marginal Difference?

Do You Have That Marginal Difference?

When it comes to marketing our businesses it’s extremely important to think about what makes your company different or unique. People don’t want to work with ordinary, average businesses; they want to work with someone better. They will pay for something better. But what makes us better?

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How to Have Perfect Timing

How to Have Perfect Timing

As a small business owner, we all want perfect timing. When our client or prospect needs our services, we want to be there with bells on. The best way to do that is to be consistent – always be there. Now I don’t mean physically be there

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Use YouTube for Content Marketing

Use YouTube for Content Marketing

Use YouTube for Content Marketing You know how popular video is in promoting your business and you’ve wanted to include it as part of your content marketing for a long time but you haven’t done it yet. Maybe you felt it was too overwhelming or maybe you

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I like my dad. He likes me.

I like my dad. He likes me.

Straight from the random doodling of a six year old. When I saw what my daughter had written, it made me think. Isn’t that what business is about, too? It is not just about products and service but rather about relationships.

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