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Confessions of a Font Snob

Confessions of a Font Snob

I am a font snob. There, I said it. I’m actually a design snob. Now that’s not to say all my design is perfect but I can spot the wrong use of a font from a mile away. I look at things differently than most people. When

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Confessions of a magazine junkie

Confessions of a magazine junkie

It’s funny that most of my life is spent on technology but that my passion is really in print. My free time is spent in print. I love the feel of the paper. I love that magazines are lightweight and easy to pack. I love that there

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Building Your Prospect List is Like Growing a Garden

Building Your Prospect List is Like Growing a Garden

Sounds like a weird metaphor, right? But building a prospect list is actually a lot like growing a garden. With both prospect lists and gardens, you plant “seeds,” give them attention, do some weeding, and care for those “seeds” consistently. The first step is to begin planting.

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The Hottest New Social Media Platforms

The Hottest New Social Media Platforms

Social media is rapidly expanding; new platforms are being created regularly, some of them with huge breakout potential. While we believe that you should choose one platform to focus on at a time, if you’re ready for something new (or just to be aware of what’s new)

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Writing a Great ‘About Us’ or ‘About’ Page

Writing a Great ‘About Us’ or ‘About’ Page

Your “about us” or “about” page is the perfect opportunity to tell your story. Who are you? What’s your business all about? What makes you stand out from your competitors? What inspired you to start this business? What makes you unique? Answering these questions on your “about”

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The Most Commonly Misspelled Words

The Most Commonly Misspelled Words

One of the most important parts of presenting yourself and your business online is making sure that what you write is written well. Spelling errors are one of the easiest ways to break that professional patina. Just as you would your printed brochure or business card, be

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Promote Your LinkedIn Profile

Promote Your LinkedIn Profile

Having a profile on LinkedIn is a smart way to connect with people online, but don’t forget to let people know you are on LinkedIn! After all, what’s the use of an online presence if people aren’t aware of it? Here are some ways to let them

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Using LinkedIn for Prospecting

Using LinkedIn for Prospecting

As a professional platform on which to build relationships and grow your business, LinkedIn is loaded with great information. Because it is profession-oriented, rather than some of the more informal social networking sites, it’s the perfect place to look for people or businesses you’re interested in working

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Measure Your Online Impact

Measure Your Online Impact

If you’re spending time and money each month on social media, it’s important to see what’s working and what not quite as useful as it could be. Engagement is often the most important thing to look at. Are your customers and prospects engaged? Here are some smart

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Finding Great Social Media Content

Finding Great Social Media Content

Are you looking for places to find social media content? As an entrepreneur, it’s important for you and your business to have a professional online presence. These sites are great places to find a variety of content: 1. Alltop – Alltop features top stories in multiple categories.

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