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Have a Meeting? Be On Time (or Better Yet, Be Early)!

Have a Meeting? Be On Time (or Better Yet, Be Early)!

When you have a scheduled client meeting, business lunch, or even a casual coffee with a referral source, it’s important to do your best to arrive on time or early. Being punctual is part of presenting yourself in the best light, and being respectful to customers, potential

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Farewells Without Burning Bridges

Farewells Without Burning Bridges

Sometimes, for whatever reason, a business must close. When this happens, it is important not to burn bridges, but to exit with grace. Let your clients know what is happening with tact and appreciation for your past interactions. You never know what could be on the other

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Crafting Your Marketing Message

Crafting Your Marketing Message

In its simplest form, your marketing message is a brief description of your business that clearly states what you do and who you serve. It should also include what makes you unique to other businesses. For example, here’s the marketing message for Markbeech Marketing: At Markbeech Marketing,

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Facebook’s Organic Reach: What You Need to Know

Facebook’s Organic Reach: What You Need to Know

Many successful businesses that engage with their consumers online have an active presence on Facebook. But what happens when Facebook begins to limit their interactions with users? Organic reach on Facebook has been dropping since February of 2012, but there’s been a lot of buzz lately about

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The Top 5 Resources for Social Media You Should Be Reading Daily

The Top 5 Resources for Social Media You Should Be Reading Daily

As a business with an active online presence, it’s important to stay up-to-date on the ever-changing social media news. These five resources are great ways to stay aware of what’s new. • Mashable – Mashable.com is a must-read wealth of information with everything from the latest technology

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Downtime can be Profitable

Downtime can be Profitable

It’s been a crazy, busy week. Today is Sunday and I’m not working, and I’m okay with that. It hasn’t always been easy for me to say that. Sundays have been workdays for me on many occasions. I have often found myself doing client work that didn’t

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What Is a Gravatar and How Do I Get One?

What Is a Gravatar and How Do I Get One?

A Gravatar is a Globally Recognized Avatar (an avatar is a small image used to represent you and/or your business) – G + R + Avatar – GRAVATAR. Because it’s globally recognized, millions of people and websites use this image. It’s the image that shows up next

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Email newsletters are awesome!

Email newsletters are awesome!

Grow Your Business with Email Newsletters One of my clients is over the moon about their monthly newsletter (and who doesn’t love that?). We have been sending out their newsletter for about five months now with good success. Open rates have been between 30-40%, which is high

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Accomplishing that last 10%

Often, when we have a new project or task to start on, we’re excited and motivated. The words flow, the pieces fall into place, we easily overcome the first round of obstacles, etc. But then, as the project winds down, we can often begin to struggle when

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Marketing ideas folder – my Friday Folder

Anyone who has been to my workshops or seminars knows about my Friday folder, because my Friday folder is exactly what keeps me sane during the week. I do the majority of my marketing on Fridays. I keep my ideas in a ‘marketing ideas folder’ – a

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